Performance marketing consultancy
Performance marketing for businesses that need clearer customer acquisition
- Latin America
- United States
- Europe
What I do
Paid media audits
Paid media optimization
Ongoing management
The BrandNova working framework
Six steps, from diagnosis to controlled scaling
1
Diagnosis
Before proposing any change, I need to understand the situation. I review the ad account, available data, campaign structure, historical performance, offer, funnel, and real business goal.
What problem are we trying to solve?
2
Prioritization
After the diagnosis, I organize the problems by impact, urgency, and ease of execution. Prioritization defines what should be addressed first, what can wait, and what probably will not move the result much.
3
Action plan
The plan may include campaign restructuring, keyword review, creative testing, tracking improvements, landing page recommendations, audience adjustments, budget changes, or new acquisition hypotheses. The goal is to move from vague opinions to a clear sequence of actions.
4
Execution
I apply changes carefully to avoid destroying useful history, creating unnecessary instability, or reading results too early. Every change needs a reason. Every test needs a hypothesis.
5
Performance reading
I do not look only at CPC, CTR, or cheap leads. What matters is whether paid media is generating real opportunities, whether the cost makes sense, whether lead quality is improving, and whether there is a path to scale.
6
Controlled scaling
Scaling is not just increasing the budget. It means increasing investment when there is a reason to do it, protecting margins, maintaining quality, and understanding which channels, campaigns, audiences, and messages can actually support growth.
An account can have good ads and still fail to sell.
Who is behind BrandNova
Paid media and acquisition specialist
I am a paid media and performance marketing professional working with national and international accounts: healthcare, high-ticket products, B2B funnels, qualified lead generation, and CRM integrations.
- Paid media
- Data
- Strategic thinking
I help companies solve complex customer acquisition problems through paid media, data, and strategic thinking from end to end.
I use AI to support research, campaign analysis, hypothesis building, documentation, and process design. The reasoning stays human. The criteria stay explicit.
- ChatGPT
- Claude
01Out of basic plans
When working with client data, internal numbers, or strategic information, I do not treat AI tools like a regular notepad. Basic personal plans are not used for sensitive material.
02Privacy-aware environments when needed
Depending on the context, the work moves to environments that offer better privacy and confidentiality controls.
03Limited data, structured prompts
I limit the amount of data shared and structure the work so AI supports the reasoning without exposing what does not need to be exposed.
04Every answer is validated
Using AI well is knowing what can be shared, how to validate an answer, when to question a conclusion, and how to turn speed into real value for the client.
What you can expect
Clarity.
- Direct communication
- Honest analysis
- Practical recommendations
Direct communication, honest analysis, and practical recommendations. I will not say that every account needs more budget. I will not promise impossible results. I will not treat paid media as a magic solution for problems related to offer, product, service, or sales process.
FAQ
Frequently asked questions
Do you work only with Google Ads?
No. Google Ads is one of my main areas of work, but I also work with Meta Ads and broader acquisition analysis. Depending on the case, I can also evaluate other channels such as LinkedIn Ads, TikTok Ads, or Bing Ads.
Do you work with small businesses?
Yes, as long as there is a clear offer, willingness to improve what needs to be improved, and realistic expectations around investment, timing, and results.
Do you only consult, or do you also execute?
I can work in both formats. In some cases, the best starting point is an audit or strategic consulting project. In others, it makes sense to continue with optimization or ongoing management.
Do you guarantee results?
No. No serious professional should promise a specific paid media result without controlling all the variables of the business. What I can guarantee is method, careful analysis, clear communication, and a focus on decisions that improve the chances of better performance.
Do I need to have campaigns already running?
Not necessarily. But when there is campaign history, the analysis is usually richer. For new accounts, the work starts with structure, hypotheses, tracking, and acquisition planning.
If you need more clarity about your customer acquisition, BrandNova can help.
The first step is to understand where your operation is today, which problems need to be solved, and which actions are most likely to create impact.
Request an analysis